{"id":3488,"date":"2024-10-18T17:36:59","date_gmt":"2024-10-19T00:36:59","guid":{"rendered":"https:\/\/commons.royalroads.ca\/mais\/?page_id=3488"},"modified":"2024-11-19T11:44:37","modified_gmt":"2024-11-19T19:44:37","slug":"communication-and-culture","status":"publish","type":"page","link":"https:\/\/commons.royalroads.ca\/mais\/delivery-mode\/virtual-residency\/communication-and-culture\/","title":{"rendered":"Communication & Culture"},"content":{"rendered":"\n
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Virtual Residency <\/span><\/h3>
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\r\n \r\n\t\tPCOM530: Strategic Digital Communication\t<\/a>\r\n\t<\/i><\/span><\/div>\r\n
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Advanced<\/a>Communication & Culture<\/a>GC in Professional Communication Management<\/a>In-Person Residency<\/a>MA in Professional Communication<\/a>Stand-Alone Course<\/a>Virtual Residency<\/a><\/div>\n
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Introduces students to communication in the digital landscape. Distinguishes between digital and traditional\/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion forums for collaborative learning, an exercise drawn from the corporate world where students must convince cynical senior management about the need for and value of digital communication, and a team effort to develop a well-rationalized digital communication campaign plant.\u00a0\u00a0<\/p>\n<\/div>\t<\/div>\r\n<\/div><\/div>\n

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\r\n \r\n\t\tPCOM631: Media Production\t<\/a>\r\n\t<\/i><\/span><\/div>\r\n
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Advanced<\/a>Communication & Culture<\/a>In-Person Residency<\/a>MA in Professional Communication<\/a>Stand-Alone Course<\/a>Virtual Residency<\/a><\/div>\n
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Introduces the principles, styles, and strategies that characterize the creation and distribution of research-based media into the public sphere. Students practice the mechanics of combining digital photography, video, sound and text into sequentially based options using various styles and channels. Involves working peer-to-peer and with the instructor to analyze, foster and cultivate audiovisual grammars through creative processes.<\/p>\n<\/div>\t<\/div>\r\n<\/div><\/div>\n

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\r\n \r\n\t\tPCOM632: Conflict Analysis and Management\t<\/a>\r\n\t<\/i><\/span><\/div>\r\n
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Advanced<\/a>Communication & Culture<\/a>GC in Professional Communication Management<\/a>In-Person Residency<\/a>MA in Professional Communication<\/a>Stand-Alone Course<\/a>Virtual Residency<\/a><\/div>\n
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Provides a rich exposure to theories and practices of dispute resolution through the eyes of a practicing mediator and empowers the learner to be more effective and secure in responding to conflict. Examines conflict at interpersonal, community, and organizational levels. Concepts of analysis are applied, models of response are learned, and various skills of interpersonal communication are practiced.\u00a0<\/p>\n<\/div>\t<\/div>\r\n<\/div><\/div>\n

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\r\n \r\n\t\tPCOM633: Strategic Communication\t<\/a>\r\n\t<\/i><\/span><\/div>\r\n
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Advanced<\/a>Communication & Culture<\/a>GC in Professional Communication Management<\/a>In-Person Residency<\/a>MA in Professional Communication<\/a>Stand-Alone Course<\/a>Virtual Residency<\/a><\/div>\n
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Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.<\/p>\n<\/div>\t<\/div>\r\n<\/div><\/div><\/div><\/div><\/div> <\/div> <\/div>\n<\/div><\/div>\n