Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication leaders, including reputation management, crisis management and strategic communication planning. Current trends, such as the use of social media channels, are highlighted. The course is delivered through a combination of case studies, experiential exercises, and interactive lectures designed to provide an opportunity to apply learnings through realistic scenarios and role playing.<\/p>\n","protected":false},"excerpt":{"rendered":"
Explores effective management of external communication systems and processes in an organizational context. Reference is made to the linkages between all major communication efforts, including engagement, marketing and advertising; however, the emphasis of the course is on public relations, stakeholder relations, and corporate communication. The course focuses on the requisite skill set of corporate communication … Continue reading PCOM633: Strategic Communication<\/span><\/a><\/p>\n","protected":false},"author":1168,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[101,57,91,77,118,50],"tags":[],"class_list":["post-2571","post","type-post","status-publish","format-standard","hentry","category-advanced","category-communication-culture","category-gc-in-professional-communication-management","category-ma-in-professional-communication","category-stand-alone-course","category-virtual-residency"],"acf":[],"author_meta":{"display_name":"Darija","author_link":"https:\/\/commons.royalroads.ca\/mais\/author\/d1torbica\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Advanced<\/a>","Communication & Culture<\/a>","GC in Professional Communication Management<\/a>","MA in Professional Communication<\/a>","Stand-Alone Course<\/a>","Virtual Residency<\/a>"],"unlinked":["Advanced<\/span>","Communication & Culture<\/span>","GC in Professional Communication Management<\/span>","MA in Professional Communication<\/span>","Stand-Alone Course<\/span>","Virtual Residency<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 2 years ago","modified":"Updated 3 weeks ago"},"absolute_dates":{"created":"Posted on July 25, 2024","modified":"Updated on May 7, 2026"},"absolute_dates_time":{"created":"Posted on July 25, 2024 2:01 pm","modified":"Updated on May 7, 2026 11:35 am"},"featured_img_caption":"","series_order":"","publishpress_future_action":{"enabled":false,"date":"2026-06-02 15:36:23","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts\/2571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/users\/1168"}],"replies":[{"embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/comments?post=2571"}],"version-history":[{"count":1,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts\/2571\/revisions"}],"predecessor-version":[{"id":2572,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts\/2571\/revisions\/2572"}],"wp:attachment":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/media?parent=2571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/categories?post=2571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/tags?post=2571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}