Introduces students to communication in the digital landscape. Distinguishes between digital and traditional\/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion forums for collaborative learning, an exercise drawn from the corporate world where students must convince cynical senior management about the need for and value of digital communication, and a team effort to develop a well-rationalized digital communication campaign plant.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Introduces students to communication in the digital landscape. Distinguishes between digital and traditional\/analog media and how a strong strategic communication must include elements of both to be effective. Helps students identify the advantages, shortcomings and risks of digital communication, and the significance of evaluating and reporting the impact of digital communication. Includes case studies, discussion … Continue reading PCOM530: Strategic Digital Communication<\/span><\/a><\/p>\n","protected":false},"author":1168,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[101,57,91,77,118,50],"tags":[],"class_list":["post-2573","post","type-post","status-publish","format-standard","hentry","category-advanced","category-communication-culture","category-gc-in-professional-communication-management","category-ma-in-professional-communication","category-stand-alone-course","category-virtual-residency"],"acf":[],"author_meta":{"display_name":"Darija","author_link":"https:\/\/commons.royalroads.ca\/mais\/author\/d1torbica\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Advanced<\/a>","Communication & Culture<\/a>","GC in Professional Communication Management<\/a>","MA in Professional Communication<\/a>","Stand-Alone Course<\/a>","Virtual Residency<\/a>"],"unlinked":["Advanced<\/span>","Communication & Culture<\/span>","GC in Professional Communication Management<\/span>","MA in Professional Communication<\/span>","Stand-Alone Course<\/span>","Virtual Residency<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 2 years ago","modified":"Updated 3 weeks ago"},"absolute_dates":{"created":"Posted on July 25, 2024","modified":"Updated on May 7, 2026"},"absolute_dates_time":{"created":"Posted on July 25, 2024 2:02 pm","modified":"Updated on May 7, 2026 11:35 am"},"featured_img_caption":"","series_order":"","publishpress_future_action":{"enabled":false,"date":"2026-06-02 15:36:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts\/2573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/users\/1168"}],"replies":[{"embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/comments?post=2573"}],"version-history":[{"count":1,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts\/2573\/revisions"}],"predecessor-version":[{"id":2574,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts\/2573\/revisions\/2574"}],"wp:attachment":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/media?parent=2573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/categories?post=2573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/tags?post=2573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}