This course introduces students to social marketing, an approach that uses commercial marketing principles and techniques to generate positive social and behavioural change. Students\u2019 learn to identify and build relationships with stakeholders, to apply social diffusion processes to accelerate adoption of new behaviours, and to critically reflect upon social issues and their impact or reach via various media. Students develop a clear understanding of how we can effectively design, facilitate, and evaluate social marketing programs that address a wide range of societal and community-based issues and goals. Through campaign analysis, planning, and design, students develop the critical mindset needed to analyze and creatively address complex social problems and hands-on, practical skills to implement concepts learned.<\/p>\n","protected":false},"excerpt":{"rendered":"
This course introduces students to social marketing, an approach that uses commercial marketing principles and techniques to generate positive social and behavioural change. Students\u2019 learn to identify and build relationships with stakeholders, to apply social diffusion processes to accelerate adoption of new behaviours, and to critically reflect upon social issues and their impact or reach … Continue reading IICS575: Social Marketing<\/span><\/a><\/p>\n","protected":false},"author":215,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[101,57,72,49,118],"tags":[],"class_list":["post-5924","post","type-post","status-publish","format-standard","hentry","category-advanced","category-communication-culture","category-ma-in-intercultural-and-international-communication","category-online","category-stand-alone-course"],"acf":[],"author_meta":{"display_name":"Willem","author_link":"https:\/\/commons.royalroads.ca\/mais\/author\/wvandoesburg\/"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Advanced<\/a>","Communication & Culture<\/a>","MA in Intercultural and International Communication<\/a>","Online<\/a>","Stand-Alone Course<\/a>"],"unlinked":["Advanced<\/span>","Communication & Culture<\/span>","MA in Intercultural and International Communication<\/span>","Online<\/span>","Stand-Alone Course<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Posted 3 months ago","modified":"Updated 3 months ago"},"absolute_dates":{"created":"Posted on March 9, 2026","modified":"Updated on March 9, 2026"},"absolute_dates_time":{"created":"Posted on March 9, 2026 1:02 pm","modified":"Updated on March 9, 2026 1:02 pm"},"featured_img_caption":"","series_order":"","publishpress_future_action":{"enabled":false,"date":"2026-06-02 15:48:27","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts\/5924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/users\/215"}],"replies":[{"embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/comments?post=5924"}],"version-history":[{"count":1,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts\/5924\/revisions"}],"predecessor-version":[{"id":5925,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/posts\/5924\/revisions\/5925"}],"wp:attachment":[{"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/media?parent=5924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/categories?post=5924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commons.royalroads.ca\/mais\/wp-json\/wp\/v2\/tags?post=5924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}