GC in Strategic Enrolment Management

Focuses on the development of effective and practical plans using a results-based and systems-thinking focus. Explores various models and frameworks for developing both strategic and operational plans. Introduces systems thinking models, concepts and tools for examining complex and inter-dependent issues of significant importance to the post-secondary educational leader. Explores the philosophical and historical antecedents that inform current systems thinking models as well as current approaches to educational planning and development. Examines the role of evidence-based decision making and the use of data-driven strategies in support of developing, implementing, and reviewing plans. Investigates institutional management and planning as an inclusive and collaborative process. 

Explores the core concepts of Strategic Enrolment Management (SEM). Requires critical analysis of theory and its application in practice; the challenges leaders, practitioners and institutions encounter pertaining to SEM; strategies aligned with the recruitment and retention of students; and the different stakeholders’ perspectives of SEM.

Critical analysis and application of strategic enrolment management theory, skills and knowledge. Explores the key components of a SEM plan, analyzing of enrolment data, financial reports and alignment of academic and co-curricular programs.