Karly Nygaard-Petersen is a brand and marketing strategist with BCAA and Evo Car Share. She partners with technology firms, designers, artists, entrepreneurs and other marketing gurus to share compelling stories in the mobility arena. After working for nearly two decades in marketing and strategic ventures, Nygaard-Petersen believes that micromobility has the potential to be the next big (disruptive) thing.

In 2015, she was a key driver in the launch of Evo Car Share – North America’s fastest growing car share. An experiential marketing specialist, she has garnered partnerships with major brands and events such as Lululemon’s SeaWheeze and Skookum Music Festival. Nygaard-Petersen is a celebrated leader within the BCAA team, her work contributing to winning the BCAMA Marketer of the Year in 2016.

Passionate about mobility and a serial innovator, Nygaard-Petersen’s doctoral research focuses on primary factors in micromobility adoption in urban populations. She aims to understand what will drive long-term adoption of new mobility modes in urban centres, ultimately aiming to support cities globally to become better equipped in implementing strategies for first and last mile transit options that are both smart and truly zero emissions.

Nygaard-Petersen holds a Bachelor of Arts in English Literature and Visual Arts from Simon Fraser University (2006) and a Master of Business Administration from Royal Roads University (2015).

Scholarships awarded

• British Columbia Graduate Scholarship
• Doctoral Entrance Award
• Mitacs Accelerate

Publications

Nygaard-Petersen, K. Book review: Lazy, Crazy, and Disgusting: Stigma and the Undoing of Global Health. Organization. [IF: 2.619] (October 23, 2020)

Prasad, A., & Nygaard-Petersen, K. An opt-out organ donor system could address Canada’s shortage of organs for transplant. The Conversation (Canada) (9 September).