Author: Willem

This course introduces students to social marketing, an approach that uses commercial marketing principles and techniques to generate positive social and behavioural change. Students’ learn to identify and build relationships with stakeholders, to apply social diffusion processes to accelerate adoption of new behaviours, and to critically reflect upon social issues and their impact or reach via various media. Students develop a clear understanding of how we can effectively design, facilitate, and evaluate social marketing programs that address a wide range of societal and community-based issues and goals. Through campaign analysis, planning, and design, students develop the critical mindset needed to analyze and creatively address complex social problems and hands-on, practical skills to implement concepts learned.

Examines theoretical discussions on social media and their impact on studies of human interactions and introduces current methodological debates in fields such as digital methods, digital humanities and ’big data’. Presents a variety of contemporary tools and techniques to help students navigate and analyse the emerging data landscape and to equip students with basic skills managing analytical tools, data sampling, basic statistics, network analysis, and data visualisation. Immerses students in the latest discussions on methodological development to take advantage of ‘digital trace data’ and computational tools.

Offers a holistic survey on current developments in communication studies with emphasis on physical, mental, spiritual, relational, and environmental well being in different communities and cultures. Deepens student understanding of ideas, research and practice related to public health disparities, provider-patient communication, social ecology of illness, health communication, e-health, public discourse and controversy on medicine, health, and environmental issues, and religion and health beliefs.

Introduces theories of migration and diaspora, transnationalism, and cosmopolitanism. Emphasis placed on (1) the tension between maintaining connection to the home community and integrating into the host community; (2) the ways in which diaspora communities are maintained across national boundaries through use of media. Focuses on communication aspects of migration and diaspora, especially stereotypes, identity displays, depictions in media, and the use of social media to maintain community over space.

Immerses students in discussion of foundations and theoretical frameworks of intercultural communication competence, with an emphasis on applicability in professional and personal settings. Analyzes the recent scholarly work on intercultural communication competence and compares a variety of approaches to the conceptualization of this kind of study. The opportunity to develop research and/or instructional activities raises intercultural awareness, assists in the development of an intercultural mindset, and facilitates the development of intercultural competence.